At Sycamore School in August 2018, Dr. Lynette Breedlove, Director of the Carol Martin Gatton Academy of Mathematics and Science in Kentucky, gave a thought-provoking keynote address during the Gifted Summit. During her talk, she spoke about Maslow’s Hierarchy of Needs and a critical ingredient of a person’s growth, development, and self-actualization: belonging.
Sometimes all it takes is one great idea to transform an entire community. The dedicated volunteers at Sycamore Serves, however, have plenty. Sycamore Serves is an outreach-minded committee founded by Sycamore School—a private day school in Indianapolis—that seeks to support and enhance community service efforts and provide students and parents with additional opportunities outside of school to come together in a meaningful way.
We have known for a long time—and it is still true—that Sycamore’s best marketing tool is word of mouth. All of our current parents, faculty, and staff have opportunities to spread the word about Sycamore. But how do you do that? I have listed below salient points about Sycamore that I think define our school and set us apart from other schools...
One of our favorite traditions at each calendar year’s end is looking back on some of the books published that resonate with the needs of gifted kids. James Baldwin noted, “You think your pain and heartbreak are unprecedented in the history of the world, but then you read. It was books that taught me that the things that tormented me the most were the very things that connected me with all of the people who were alive or who had ever been alive.” The reading and discussing of books, often referred to as bibliotherapy, can provide a safe environment for the exploration of the world, as well as an exploration of our deepest selves.
In our most recent blog from Communications and Marketing, we wrote about our paid (outbound) advertising for our Fall, 2018 marketing campaign. Among our initiatives was inclusion in private school guides in Indianapolis Monthly and Indianapolis Star. We have just wrapped up an October/November run on WFYI radio, and also completed a pair of Facebook campaigns that targeted Early Childhood families not already at Sycamore. On the flipside, we are working on inbound marketing as well, providing content for those who are searching for private schools, for gifted education, and for Indianapolis-area schools for their children. We balance both inbound (people searching for us and for relevant content) and outbound (where we are strategically searching for potential students and parents to see our messages and ads).